Marketing Consultant - Northern Illinois
12 years in construction + digital marketing degree = a consultant who speaks your language and gets results
I'm Michael, a freelance marketing consultant based in Northern Illinois. After spending 12 years working in the construction industry, I decided to go back to college in 2011 and earn a degree in digital marketing from Dublin Business School (graduated 2013).
That combination changed everything. I'd seen firsthand how contractors and tradespeople get ripped off by marketing "experts" who speak in confusing jargon and charge thousands for mediocre results. I knew there had to be a better way.
Today, I specialize in one thing and do it exceptionally well: getting local businesses to rank in the top 3 Google Maps results through professional Google Business Profile optimization. My construction background means I understand what service businesses actually need—more phone calls, not marketing fluff.
What sets me apart is my use of advanced AI technology for Google Business Profile management. I leverage cutting-edge tools to analyze competitors, track algorithm changes, and optimize profiles with speed and precision that traditional agencies can't match. This allows me to deliver enterprise-level Google Maps optimization at small business prices.
My overhead is minimal compared to traditional marketing agencies. No expensive downtown office, no large sales team, no bloated administrative costs. Those savings go directly to you in the form of better pricing ($97/month vs $500-2000/month) and more hands-on service.
I also share what I learn on my YouTube channel where I break down Google Business Profile strategies in plain English—no jargon, just actionable tips you can use.
I don't just optimize for today's Google Maps - I'm preparing your business for tomorrow's AI-driven local search landscape
Google's search algorithms are constantly evolving. I use AI tools to stay current with updates and industry changes, adjusting your Google Business Profile accordingly to keep you ahead of competitors still using outdated optimization techniques.
AI search engines like ChatGPT are emerging as the next frontier in local search. While still a small market percentage, I'm already optimizing your Google Business Profile information for these platforms, ensuring you're visible when this channel grows.
My AI-powered tools analyze your competition with a depth and speed impossible for manual research. I identify exactly what's working in your local Google Maps market and exploit gaps your competitors haven't noticed.
Search technology is evolving rapidly. I ensure your business stays visible across both traditional Google Maps Search and emerging AI platforms, protecting your investment as the digital landscape changes.
Professional Google Maps optimization without the agency markup
Or call direct: (217) 695-6116